Of course, first you have to discover what those “best possible keywords” are. That involves optimizing your page titles, meta descriptions, headings, and on-page copy for search-by populating them with the best possible keywords. We’re only concerned with the actions you can take as you set your product and category pages up to ensure your site ranks better. For the moment, we’re not concerned with those other aspects. That seems expansive and indeed, SEO encompasses a lot-from internal linking, to site speed and structure, to rich snippets, to usability, and more. To put it more simply, it’s the art of getting found and keeping users engaged once they find you. Search engine optimization (SEO) is the practice of making your website as “visible” as possible in search engine results by optimizing around specific, skillfully-chosen keywords, and creating the best possible result-your website-for those target keywords.
It’s time to dig deeper into keyword research… because your relationship with keywords has only just begun.īut before we go there, let’s return to the basics: What is SEO and why does it matter for ecommerce? At this point, you’ll need more than the descriptive words you used for your product photographs. Now that you’ve taken care of your images, it’s time to turn to other elements of SEO for ecommerce. We began our examination of SEO best practices in the previous ebook, where we covered optimizing your product images.
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